Information on the reorganization
of MAGNESIA GmbH
MAGNESIA has been your specialist for mineral raw materials for over 40 years. Starting out as the successor to the trading division of Saline Lüneburg, we have developed over four decades into an internationally active distributor with almost 80 employees. Throughout this time, we have been constantly accompanied by economic, geopolitical, and technological changes that have had an impact on the world, our industry, and also on us as a company.
However, one of MAGNESIA’s strengths has always been its ability to respond to such changes in a thoughtful and flexible manner—always with the aim of continuing to provide you with our raw materials and comprehensive services at all times and in the usual high quality.
Alignment with customer and market requirements
In the first quarter of 2026, we will implement a restructuring of internal processes and touchpoints that we have been planning, developing, and preparing for launch for around 18 months.
The reorganization of MAGNESIA has the clear goal of strengthening relationships with customers and suppliers through more consistent, engaging communication, while also developing the product portfolio in a specific and market-oriented manner. By implementing a strategic management level, optimizing our processes along the entire value chain, and increasing digitalization, we are creating more efficient structures, clear responsibilities, and greater resilience for the years ahead.
What exactly will change?
The most significant changes will occur in those areas that work closely with our customers and suppliers—and therefore operate close to our markets. Specifically, this includes the purchasing, sales, customer service, and quality departments. Below, we briefly describe the adjustments that will be made:
Purchasing
We are transforming our large purchasing department into a strategic and operational purchasing department. Strategic purchasing is responsible for qualifying, auditing, and maintaining long-term supplier relationships. Based on these supplier relationships, operational purchasing ensures that raw materials from our portfolio are available to you.
Sales
We will be consolidating our existing sales divisions into two categories in the future: Life-Science and Industry. The Life-Science division will combine the existing sales units Nutritional & Health Supplements, Food, Cosmetics, and Pharmaceuticals. The Industry division brings together the existing sales units Technical Magnesia and Lightweight Fillers.
Customer Service
The previous Customer Service department will now be called Customer Care and, in addition to organizing logistics, will also take on some of the direct customer support tasks.
Quality Unit
The tasks previously performed by the Quality Unit will be assigned to other departments in the areas mentioned above. This will ensure that relevant process steps are carried out where they are needed by customers or suppliers.
Reorganization at a glance:
- Starting in mid-February 2026
- Purpose: greater focus on your needs and even better products and services
- Reorganization of internal processes in the areas of purchasing, sales, customer service, and quality unit
- No impact on prices, delivery times, or product availability
- Contact persons proactively and personally inform you about specific changes
- If you have any questions, please contact your contact person, take a look at our FAQ, or use our help email address.
Help email address
If you have any questions, please refer to our FAQs below or contact us at our email address:
Customer information
Download our official customer information sheet below for your reference.
FAQs – Frequently asked questions
Why is MAGNESIA changing its organizational structure?
The reorganization of MAGNESIA aims to strengthen relationships with customers and suppliers through more direct communication between departments, while at the same time further developing the product portfolio in a targeted and market-oriented manner.
Specifically, we achieve this through a clear separation into the Life-Science and Industry sales areas, a division into new business opportunities and existing customers, and even more intensive integration of our Product and Application Management department into the aforementioned sales areas, as well as a reallocation into operational and strategic purchasing.
By introducing a strategic management level, optimizing our processes along the entire value chain, and increasing digitalization, we are also creating more efficient structures, clear responsibilities, and thus greater overall sustainability.
Will my contact person at MAGNESIA change?
Yes, some contact persons will change in the areas of purchasing, sales, customer service, and in our quality unit.
You will be proactively and personally informed about specific assignments within the new team structures by your current and future contacts.
What will the reorganization of MAGNESIA’s sales unit consist of?
Sales will be divided between Life-Science and Industry in the future.
The Life Science division comprises the former Nutritional & Health Supplements, Food, Pet Food, Cosmetics, and Pharma business units.
The Industry segment combines the former business units Technical Magnesia (applications such as polymers, rubber, construction materials, adhesives, ceramics, etc.) and Lightweight Fillers.
Which of these sales units will be responsible for me in the future?
Depending on the industry you work in, you will receive targeted support from the aforementioned Life-Science and Industry sales departments. There, we will ensure that you receive the support you need and that we provide you with customized products and services.
What will the reorganization of MAGNESIA’s purchasing department look like?
In the future, purchasing will be divided into strategic purchasing and operational purchasing.
While strategic purchasing focuses on qualifying and auditing new suppliers and establishing long-term partnerships, operational purchasing ensures that customer requirements are reliably met at all times on the basis of these partnerships.
Will quality commitments, certificates, and other documents remain valid?
The quality and documentation processes remain valid and will continue to exist in their current form until they are gradually republished as part of our reorganization and continuous improvement process.
Will I continue to be informed about relevant changes to specifications, certificates, or other documents in the future?
Yes, you will continue to be informed of any changes affecting you and their possible implications by means of a change notification. We will attach any relevant documents to these notifications or make them available to you in digital form.
Please contact us if you would like to be added to this email distribution list (not a promotional newsletter).
What will the reorganization of MAGNESIA’s customer service department look like?
The previous Customer Service department will be renamed Customer Care. The decisive factor is that this department will not only be responsible for services such as logistics organization, but will also take over part of customer support directly.
Will there still be quality unit in the future?
The tasks previously performed by Quality Assurance will be transferred to other departments. This will ensure that relevant processes are carried out where they are required, enabling us to provide you with the needed information even more quickly.
However, there will no longer be a dedicated “Quality Unit” department. The familiar email address qualityunit@magnesia.de will be deactivated with effect from January 1st, 2026. Inquiries will not be forwarded. Please contact your direct contact person for quality matters.
What improvements will the reorganization offer me overall?
We ensure that you always have the right person for your specific issue at hand and that your requests are handled promptly and in full.
This also increases transparency regarding the processing of your request, while reducing internal coordination efforts and achieving more efficient collaboration.
As a supplier of important mineral raw materials for your end products, MAGNESIA thus contributes to the smooth running of your business processes.
Will the reorganization affect delivery times, product availability, or prices?
No, thanks to careful consideration and good planning of how the transfer will take place, we do not expect any significant impact on our operations.
However, we cannot rule out the possibility that contact persons may not be available at short notice or that the processing of requests may take slightly longer than usual. We will proactively inform you personally about any such disruptions.
In particular, the reorganization will not affect product quality, existing offers, or contracts.
When exactly will the transition from the previous to the new organizational structure take place?
We are currently planning to roll out the changes on February 16th, 2026.
How is the reorganization being handled, and is there an emergency contact?
The restructuring is being planned, organized, and overseen by different people.
A key component is an interdisciplinary, internal committee that acts as an intermediary between external stakeholders, employees, and managers, creating a forum for discussion and identifying and addressing irregularities. We call this committee “Mission Control.”
If you would like to contact Mission Control in addition to your direct contact persons, please write to questions@magnesia.de.
What channels does MAGNESIA use to inform me about changes?
MAGNESIA proactively informs customers, suppliers, and business partners: either through their current or future contact person, through a general newsletter on this topic including a link to this FAQ website, or through corresponding posts on our social media channels.
