As of February 2022, MAGNESIA has launched its new business unit elements+ in the market of nutraceuticals, functional food or similar life-science applications. elements+ aims to help customers realize an existing product idea. The colleagues can offer the entire project management from the idea to the finished product as a service. B2B customers in turn outsource these processes to elements+ and can focus in parallel on marketing via their sales channels.
The service ranges from the initial consultation or the concrete formulation of a recipe to the design of product labels or other marketing services through to the organization of production and the delivery of a finished product, including marketability testing.
The idea for elements+ was born at the end of 2020. MAGNESIA had previously observed an increase in customer requests for ready-to-sell nutritional supplements. There was also a great need for related services such as advice on product formulations. At the same time, contract manufacturers needed easy access to new customers and capacity utilization of their machines without having to invest in advertising measures themselves. MAGNESIA itself acts as a consultant and project manager in this constellation and can ensure that the end products meet the quality desired by the customer.
Further information: www.elementsplus.de / magnesia.de/finishedproducts
