International trademark

MAGNESIA GmbH has been mar­ke­ting inno­va­ti­ve light­weight fillers under the name MagS­phe­res since mid-2020. Since Sep­tem­ber 2021, MAGNESIA now offi­ci­al­ly holds the inter­na­tio­nal trade­mark rights to this name, “MagS­phe­res®”. This is par­ti­cu­lar­ly rele­vant as these light­weight fillers can create a range of new product pro­per­ties in a wide variety of indus­tries, or opti­mi­ze exis­ting product pro­per­ties. Light­weight fillers such as our MagS­phe­res® can be used for acou­stic or thermal insu­la­ti­on, give pro­ducts anti-slip or fire-resistant pro­per­ties or con­tri­bu­te to weight reduction.

MagS­phe­res® are also sus­tainable, as they are not pro­du­ced syn­the­ti­cal­ly using che­mi­cal pro­ces­ses, but are obtai­ned solely through mate­ri­al con­ver­si­on. With MagS­phe­res®, MAGNESIA is respon­ding to indus­try demands to offer sus­tainable raw mate­ri­als with the lowest pos­si­ble carbon footprint.

Thomas Luckow, Sales Direc­tor Light­weight Fillers at MAGNESIA, descri­bes the focus of his busi­ness unit as follows: “From the very begin­ning, our aim was to offer extre­me­ly good advice on light­weight fillers and at the same time the most inno­va­ti­ve and sus­tainable pro­ducts in this segment.” Since then, he and his team curr­ent­ly have six dif­fe­rent product series in their range. These can now be mar­ke­ted inter­na­tio­nal­ly under the distinc­ti­ve brand name MagS­phe­res®. “With the naming rights granted, we are laying the foun­da­ti­on for tar­ge­ted product mar­ke­ting. Cus­to­mers should imme­dia­te­ly asso­cia­te us and the quality of our advice and the product as such with the MagS­phe­res® brand. This will make us quickly reco­gnizable in the market,” says Thomas Luckow, explai­ning the step of regis­tering the naming rights.