International trademark rights for sustainable lightweight fillers

The MAGNESIA light­weight fillers Mag­Spheres® are based on nat­ur­al raw mate­ri­als such as recy­cled glass, upcy­cled mate­r­i­al from ener­gy pro­duc­tion or even vul­canic glass­es and are thus par­tic­u­lar­ly sus­tain­able. Mag­Spheres® has recent­ly been reg­is­tered as an inter­na­tion­al trademark.

Lüneb­urg, 25th of Jan­u­ary 2022 – Light­weight fillers are used, among oth­er things, in plas­tics tech­nol­o­gy, the auto­mo­tive sec­tor, con­struc­tion chem­i­cals, and the paint and coat­ings sec­tor. They are used for acoustic or ther­mal insu­la­tion, pro­vide prod­ucts with slip- or fire-resis­tant prop­er­ties, or con­tribute to weight reduc­tion. Mag­Spheres® from MAGNESIA are of min­er­al ori­gin. They are not pro­duced syn­thet­i­cal­ly by means of chem­i­cal process­es, but are obtained sole­ly by mate­r­i­al con­ver­sion. With Mag­Spheres®, MAGNESIA meets the demands of the indus­try to offer sus­tain­able raw mate­ri­als with a CO2 bal­ance that is as bal­anced as possible.

Envi­ron­men­tal­ly friend­ly and cost-efficient

Mag­Spheres® are micro­scop­i­cal­ly small spheres. They are almost cir­cu­lar, filled with air and there­fore robust and heat-resis­tant. Although they can impart new prop­er­ties to a prod­uct (see above), they do not nec­es­sar­i­ly influ­ence exist­ing prod­uct prop­er­ties when used in the appro­pri­ate dosage. Through their func­tion as fillers, they can help to save raw mate­ri­als or binders that are harm­ful to the envi­ron­ment. Exam­ple: In a direct com­par­i­son, the price per cubic cen­time­ter of Mag­Spheres® G series is 23% and 38% low­er, respec­tive­ly, than for epoxy or acrylic resin (see graph). Every cubic cen­time­ter of binder replaced by the use of Mag­Spheres® can save costs and con­tribute to a more sus­tain­able use of raw materials.

Inter­na­tion­al trade­mark rights and sam­ple case with inter­ac­tive workshop

MAGNESIA GmbH has already been mar­ket­ing these inno­v­a­tive fillers since mid-2020. Since Sep­tem­ber 2021, MAGNESIA has held the inter­na­tion­al trade­mark rights to the name Mag­Spheres®. Thomas Luck­ow, Sales Direc­tor Light­weight Fillers at MAGNESIA, describes the focus of his divi­sion as fol­lows: “From the very begin­ning, our claim was to offer extreme­ly good advice on light­weight fillers and, at the same time, the most inno­v­a­tive as well as sus­tain­able prod­ucts in this seg­ment.” Since then, he and his team cur­rent­ly have six dif­fer­ent prod­uct series in their range. These can now be mar­ket­ed inter­na­tion­al­ly in a dis­tinc­tive way under the brand name Mag­Spheres®. “With the nam­ing rights grant­ed, we are lay­ing the foun­da­tion for tar­get­ed prod­uct mar­ket­ing. Cus­tomers should imme­di­ate­ly asso­ciate us and the qual­i­ty of our advice and the prod­uct itself with the Mag­Spheres® brand. In this way, we will quick­ly become rec­og­niz­able in the mar­ket,” says Thomas Luck­ow, explain­ing the step of reg­is­ter­ing the nam­ing rights.

In order to pro­vide cus­tomers with the best pos­si­ble advice dur­ing this time, MAGNESIA is send­ing out sam­ple cas­es con­tain­ing a cross-sec­tion of the Mag­Spheres® range. In an accom­pa­ny­ing, indi­vid­ual work­shop, Thomas Luck­ow and his team explain to cus­tomers the prop­er­ties of the var­i­ous prod­uct series and advise on their area of appli­ca­tion. The sam­ple case can be ordered here.


MAGNESIA GmbH is an inter­na­tion­al dis­trib­u­tor and sup­pli­er of mag­ne­sium, cal­ci­um and oth­er min­er­al com­pounds. For more than 35 years, MAGNESIA has stood for high-qual­i­ty raw mate­ri­als, first-class indi­vid­ual con­sult­ing, seam­less doc­u­ment man­age­ment and high cus­tomer sat­is­fac­tion. We sup­ply our cus­tomers in the food, cos­met­ics, phar­ma­ceu­ti­cal, indus­tri­al and con­struc­tion sec­tors quick­ly, reli­ably and globally.


Price com­par­i­son Mag­Spheres® G‑Series vs. binder (0.04 MB)

Por­trait image: Thomas Luck­ow — Sales Direc­tor Light­weight Fillers (0.1 MB)

Detail images: Mag­Spheres® — dif­fer­ent series (2.4 MB)

Prod­uct overview Light­weight Fillers (2.4 MB)

MAGNESIA Press Kit (18,2 MB)